We are an affluent society laboring under the tyranny of the urgent: marketers prey on our “don’t-want-to-miss-a-great-deal,” “gotta-have-it” obsession. If there’s a limited time to buy, then the product must be worthy of our time, energy, and finances. Our culture suffers from an urgent affluentza epidemic that has now invaded our churches and Christian lives.
The Lord recently pointed out to me how affluentza epidemic is transmitted virtually through the numerous emails I receive with subject lines like:
last chance, sale ends at midnight, discount ends tomorrow, only 48- hours left to buy, free shipping for the next three hours, exclusive in-store offer, exclusive online offer, exclusive holiday offer, today only, final days, clearance sale, order now before it’s too late, sale ends, last minute buy, flash sale, today’s deals, one time only, last day, you’ve been chosen, trending gifts going fast, hurry, don’t miss. limited time offer . . . .
You get the picture because you could add to the list. I found these in my email “trash.” That’s what I think of most marketing emails. As soon as an “urgent” sales campaign is over, another one starts.
I remember a friend once looking at the newspaper and exclaiming, “Wow look at all these sales. Maybe we should go shopping before the sale ends.” I laughed and said, “Don’t worry, tomorrow’s paper will be full of more ‘great buys.’”
When we moved to the mountains with no shopping centers, a city dweller said, “You’re going to miss all the sales in town.” I responded: “There will always be a sale going on somewhere any day I’m in town. And I’ll save so much money and time not running all over for the next big deal.”
Marketers use our desire to think we’re getting a great deal with a limited buying window to seduce us into buying things we don’t need with money we shouldn’t be spending for things that often end up stashed away in the garage or back of the closet.
What is ‘Affluentza’ Epidemic?
If you’re wondering if I made up the word affluentza, I did. But I couldn’t think of a better word to describe how salesmen, companies, and marketers entice us to think their product or gadget is something we can’t live with out, when you only have to drive by a garage or moving sale to see how many of those things were actually worthless.
We live in one of the most affluent countries in the world, but we always want more. This need to acquire–the affluentza epidemic–started with the most affluent couple in the Bible: Adam and Eve. They had everything in the world, and wanted for nothing. So how did Satan tempt them? With the only thing God told them they couldn’t have: to be like God.
And man has been in a power struggle with God ever since to: own more, make more, acquire more . . . .
The next time you see one of those adds that entice you into thinking this product will bring you contentment, joy, peace, happiness, wealth, a better life, health, wisdom . . . ask yourself: Is this from Satan or God?
There’s Only ONE Urgent Offer That Matters
This Christmas, don’t buy into the urgent affluentza marketing hype. There’s only One truly urgent offer; it’s free and you’ll never want again. . . but it’s an offer that won’t last forever. We don’t know when Jesus will return and we don’t know the number of our days. We all have friends, family, neighbors, workers, mentees . . . who don’t know Jesus . . . that’s the ONLY “time-is-running-out,” “must-have” offer that should get our attention.
There are people in our sphere of influence who have passed away without believing in Jesus. Maybe they were even affluent in earthly possessions, but they were spiritually bankrupt, and we didn’t seize opportunities to create a sense of urgency for them to make decision for Christ. We thought there was time, but there wasn’t.
That may be a sober way to look at Christmas, but in the wake of the senseless, random killings in our world today, how could we think of Christ’s birth any other way? He came to earth to offer the One and Only Gift worth our time, energy, resources, and urgency because this salvation offer does have a time limit . . . an hour, the next three hours, today only, tonight, last chance . . . with our last breath or Jesus’ return to earth.
If you’re a Christian, God chose you to do everything in your power this Christmas, and every day, to share Christ’s free Gift of Salvation with a world where the end time could be near.
I appreciate each of you who follow this blog, and I pray your Christmas makes a difference in someone’s eternity.
Here is a poem that I wrote a few years ago, and many ask me to share it every year because it has an urgent message we need to apply in our lives every Christmas and every day!
Time To Sit With You
Lord, so many things to do,
No time to sit with you.
There’s presents to buy,
And I must bake a pie!
But isn’t it all about Me?
What’s closed your eyes to see.
The purpose of Christmas day,
Isn’t how much you pay?
Lord, each year we hear that said,
Yet, still it comes with dread.
Anticipating all to do,
No time to sit with You!
This is MY day.
Don’t I have a say
In how you spend your time?
Remember, you are chosen…Mine!
But Lord, relatives will soon be here,
And the lawn Santa still needs reindeer!
There is so much to do,
Still no time to sit with You.
Relax and enjoy Me this season,
Let your activities have a reason.
This is My Birthday celebration,
And all I want is your attention.
Oh, Lord, we’ll make it all about You.
Do You think we should have fondue?
We’ll read the Christmas Story,
And give You all the glory.
Sit down and read My Word.
Your craziness is absurd.
Come spend some time with me,
Forget the Christmas tree.
Oh, Lord the cookies are all baked,
I have such a headache.
I know I need to pray,
But I’ve had such a day!
Lives are waiting to be saved.
Did you hear Me when you prayed?
It is certainly no wonder
Your world is all asunder.
No, God, I didn’t hear a word,
I was busy stuffing the bird.
I want to just slow down,
But I feel I’m losing ground.
You’ve made it all about you,
And all your parties too.
My message to the lost,
Overshadowed by homemade cranberry sauce.
Lord, that’s not true,
You know I do love You.
It’s just I feel a call,
To make this the best Christmas of all!
You’re wasting your time.
Do you think you could top Mine?
I had a virgin birth,
As my entrance to earth.
Oh, Lord, I’m beginning to see,
How You want to use me.
Telling Your story to all who will listen,
Is the true Christmas mission.
Spending time with Me,
Is the only way to flee
The world’s strangling control
On your time and very soul.
Oh, Lord, Your music softly plays,
As the candle glow displays,
The beauty of time spent
With our Gift heaven sent.
You’ll go against the flow
Taking time to help a lost soul.
But when the day has come to end,
You’ll have the joy of a new friend.
Oh, Lord, forgive me please.
Help me put down my car keys.
It really is so true,
There’s ALWAYS time to sit with You.
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